“Prior to our collaboration with Salesgenie, we spent too much time cold calling, conducting online research, and not knowing exactly what we were doing. Now we have instant access to unlimited sales leads and credit reports. All the pieces of information we need are just a mouse click away. Besides, the program is so easy to navigate. And we are all amazed at the level of accuracy Salesgenie.com delivers. I hope our competitors will never find out about it.”
Marjorie Fotino
District Manager, SOS Staffing
Overview
SOS Staffing (www.sosstaffing.com) provides personnel solutions for thousands of companies throughout the western United States. The company has been in existence since 1973 and currently operates under a few different brands. It has 150 offices and employs over 700 employees. Its main goal is to service staff, temporary associates and clients by uniting talent with opportunity.
When Marjorie Fotino, a district manager based in Nevada, was approached by a Salesgenie.com representative, she was reluctant to hear him out due to time constraints. But as soon as he introduced her to the internet-based subscription model and all the benefits it provides, she was determined to try it out. Marjorie was utterly impressed with its efficiency and convinced her boss to initiate a professional relationship with Salesgenie.com. Within two weeks, the new sales prospecting tool was implemented throughout SOS Staffing.
Challenge
Before adopting Salesgenie.com, SOS Staffing invested a tremendous amount of effort into finding new prospects. Constant cold calling, tedious research, and unending background checks took away from sales force productivity. Oftentimes, the staffing provider reached out to the wrong companies that were not in the market for their services or had a limited budget. It was time to put an end to this wasteful ritual and come up with a more effective strategy.
In the rapidly-evolving staffing industry, finding and managing the right information is critical to success. And time is of paramount importance. Furthermore, due to unfavorable economic conditions, staffing specialists have to accommodate a growing number of new job applicants.
On top of that, staffing service providers are facing fierce competition. Las Vegas alone is packed with over 300 employment agencies. Therefore, it’s become increasingly difficult to gain a competitive advantage and grow revenue in this business. Every sales representative needs the specific knowledge and tools to establish credibility with prospects and form a long lasting positive impression.
That’s where Salesgenie.com comes in, with its vast database of prospects, their background, sales volume, productivity figures, and credit ratings.
Solution
Salesgenie.com associates update their database on a weekly basis, constantly adding new information and new businesses. Whenever SOS Staffing initiates a marketing campaign, the database pulls up all the details they need and saves them a great deal of time. All they have to do is specify the types of companies they wish to approach.
Through Salesgenie.com, Marjorie Fotino has the luxury of instantly identifying new leads within a particular mile radius or finding a business by company name, executive name or zip code. Besides, SOS can easily determine the size of the company and evaluate its creditworthiness. Everything is out in the open – the company’s activities, its sales volume, the number of years in business, and the number of employees. Quick access to these features has substantially improved the productivity of the SOS sales force.
In addition, Marjorie can log into the system at night from the comfort of her home. This way she is up to speed even before getting to the office in the morning. On top of that, Marjorie’s team gets periodic emails from Salesgenie.com, ensuring that everything is under control and the program functions at its maximum capacity.
Results
Investing in Salesgenie.com paid off big time for SOS Staffing. Three out of five companies they contact, eventually end up being their hottest prospects or clients. Every office has adopted the online prospecting model, and every sales representative has been utilizing it.
There is no limit to the amount of calls the company can make. Moreover, there is no need to pay for each lead and worry about the upcoming expenses. The charges are fixed, there are no surprises or unexpected costs, which makes it easier for the SOS employees to plan their budget.
With one keystroke, the insurance company is empowered with sophisticated sales and marketing tools, which facilitates the business development process and puts The Farmers Insurance Group above their competitors.