How can your prospects know if they want what your business offers? How can they
know if what you have, is what they need? A great way to let them find out is to
offer a sample, a taster, of your products or services.
You can do this by sharing your expertise, letting them experience what you offer,
or by showing them how you have helped other clients.
In fact, when you have a taster to offer, you don’t feel like you are “selling”
- because you’re not! You are simply giving people a no-risk way of experiencing
what your business has to offer to see if it is the right thing for them.
Be creative and think about what you have to give. Here are some ideas to get you
started.
Free Initial Consultation (by phone or in person):
- Gym Owner
- Personal Trainer
- Coach
- Consultant
- Relocation Specialist
- Tax Consultant
Before and after pictures:
- Salon Owner
- Make-up Artist
- Professional Organizer
- Personal Trainer
- Personal Styler
Discount on the first visit/purchase:
- Massage Therapist
- Spa Owner
- Office Center Provider
- Caterer
Try before you buy (for a defined period of time):
- Software Vendor
- Subscription Website Provider
- Paid Newsletter Provider
- Artist
Another taster that every business owner can offer is written information. It can
be one page or many. What’s most important is that it contains valuable information
that your clients want and need.
So let me give you a few more pieces of sales gold. See which ones you can cash
in on…
You can post this information on your website and/or offer to give it to potential
clients you meet when you are speaking or networking.
Think about writing things like:
- A “How To” article
- A “Top Ten” article
- A “Do’s and Don’ts” article related to your industry
- Case studies (success stories) of how you helped other clients
Take time right now and think about the biggest problems your clients face and how
you help them solve those problems. You know valuable information that other people
need to know. The kind of information that can really help your prospects and give
them an idea about how your business can support them.
The good news is that you may already have something you can use as a taster and
may not have to create anything new.
And even if you do need to create something new, it probably won’t take you too
long because this is what you do and it comes easily and naturally to you.
Ready to share a taste of your business with people? Start offering your expertise
and watch your business grow!
© 2006 Stephanie Ward
Life & Business Coach Stephanie Ward helps business owners set their profits on
fire! Grab your copy of the FREE Special Report '7 Steps to Attract More Clients
in Less Time’ plus free monthly profit tips at: http://www.fireflycoaching.com.