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Sales Resources

June 2008


Salesgenie Updates: Business Spending

Business Expense selects will take the
guesswork out of prospecting. You will be
able to find businesses that spend money
on: Technology, Office Equipment &
Supplies, Payroll, Rent & Leasing and
Telecommunications.

During your new search on any of the
databases you will see a new selection
on the Other Popular Selects page.



Prospecting Tips

  • Make the offer irresistible: State your offer, make it clear and repeat the offer three times.
  • People buy benefits. Although your direct mail piece shows your product’s features, make sure that your copy describes how those features are benefits to the buyer.
  • By mailing repeatedly, at 10- to 30-day intervals, you can expect dramatically higher response rates. Taking the time to follow up your direct mail campaign with a phone call can drive up the response rate as well.

How To...


Use expresscopy.com to do a postcard mailing

Data Enhancements


Business Database

  • 113,735 Out of Business
  • 77,651 Address Changes
  • 76,831 Public Filings
  • 54,609 Fax Number Changes

Consumer Database

  • 1,039,636 New Movers
  • 200,170 New Homeowners
  • 1,411,379 New Bankruptcy Filings