How to get marketing pieces approved with sensitive data.
Salesgenie.com is a proud member of the Direct Marketing Association (DMA). Our
partnership with the DMA allows Salesgenie.com to pass along the ability to market
goods and services in accordance with the ethical guidelines as established by the
DMA.
Prior to allowing business or individual entrepreneurs access to what the DMA considers “sensitive consumer information”, Salesgenie.com must screen the direct marketing materials involved in any given campaign. Your marketing materials cannot contain any knowledge or assumption made concerning the nature of any sensitive data.
If you’ve included any sensitive data elements in your search, you will need to provide Salesgenie.com with a copy of your marketing materials for your upcoming campaign. This can be done by emailing or faxing your direct mail or telemarketing piece to your representative.
After your marketing materials have been reviewed and approved, you will have full access to sensitive data on any saved and future lists.
If your lists includes any of the following data elements, your marketing piece will need to be approved by a representative.
- Mortgage Information
- Ethnicity or Religion
- Date of Birth
- Children in Household
- Marital Information
- Phone Number
- Grandparents or Veterans
- Personal Credit Status
- Potential Investor Score
For questions concerning sensitive data, call your representative at 866.594.3215.